Todd Brown – The Awareness Escalation Process


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Inspired by a single piece of direct-response copy he got in the mail, Todd Brown catapulted himself into the world of marketing years ago and never looked back. Today, he’s enamored with the idea of salesmanship multiplied through readily repeatable, automated means that any entrepreneur can use to grow a healthy business.

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Nick Loper – Stories From The SIde-Hustle Nation


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Nick Loper needed another side hustle, so he tried podcasting. He soon had a following of listeners that also wanted free themselves from their corporate jobs and turn their passions into their main gig. Yet again, Nick’s hustle became his new career. His show is now one of the Top 20 business podcasts on iTunes.

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Joy Houston – Copy That Connects With Customers


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After changing her diet fixed Joy Houston’s fertility troubles she wanted to share what she had learned with other people suffering as she had. She created a nutrition course and marketed it with every tactic in the book. It failed hard. Then she realized she needed to talk with her customers to know how to actually connect with them.

Joy developed her Conscious Copy Converts process based on interviews that revealed the motivating factors and precise language customers use during the full cycle of engagement with a brand. Her results not only get higher sales but a richer experience that elevates the lifetime value of customers by nurturing relationships that feel mutually beneficial rather than overtly promotional.

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Craig Simpson – How To Do Direct Mail Marketing


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After his efforts to sell climbing wall rocks in the mail failed, Craig Simpson doubled down and experimented to find exactly what offer and copywriting would make sales. Thousands of mailed rocks later he sold the business and started showing other businesses how to get the same success with direct mail.

Now Craig does over 300 direct mail campaigns every year. He has sent out 200,000,000 letters across the nation, targeting everyone from corporate CEOs to people with toothaches. He is also a bestselling author, powerfully distilling the knowledge of great advertisers to show his readers how to write copy that engages customers.

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Marx Acosta-Rubio – Mastering Internal Communication


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After losing his first fortune, Marx Acosta-Rubio was sharing a bottle of wine with his wife when he asked her, What did she really want out of life? They talked for hours about what truly mattered to them. That’s when he decided to make sure his next fortune was for his family to get everything they really wanted.

Marx dropped out of law school to become an entrepreneur and started one of the fastest growing companies in the United States. He’s gone from rags to riches to rags to riches again and learned along the way what real success looks like. Now he shares his wisdom with other entrepreneurs so they don’t fall into the traps and paralysis that keeps them from the life they actually want to be living.

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